Marketing is, without any doubt, one of the most confusing parts of a business. People want it to be exciting, they want people to like it, they want to reach as many people as possible. They want it to be professional, and smart, and intelligent, and clever, and....well, you get the idea.

The challenge is that most people don't fully understand how it plays out and that's in large part because there are few who agree on what marketing is in the first place!

A client is a wonderful thing. Historically, I’ve really liked having clients and I imagine you have too. But having clients can be a disaster these days. Here’s why…

Somewhere along the way, the definitions got mixed up. Incidentally, you’ll probably find the more that you read through this blog that definitions are important to me - imprecise definitions lead to imprecise thinking. That can be dangerous stuff… but I digress.