It’s easy to believe that co-operating with other people, other teams, and other organizations is a great way to build success in whatever form you might define that. But when you look at it, there’s a naiveté that just can’t be ignored.

Companies and business leaders at all levels are especially susceptible to this one. How many times have you heard “we need to communicate better and work together better and then we’ll achieve….” whatever it is someone wants to achieve? It’s a pretty common battle-cry: unfortunately it’s kind of empty.

The fact is that

Everybody talks "team" but it's surprising how many people don't really get how it works. There's invariably a conversation about synergy and even this is normally misunderstood. The good news is that when you understand both, there's an awful lot that you can make happen.

Check out this article I wrote for Choice magazine for more.